U.S. retailers and restaurants pay approximately $50 million annually to dispose of roughly 1.47 million tons of wax boxes used to pack and ship cold and wet products. Back in 2004, Mountaire Farms, one of the largest poultry processors in the U.S., started to hear grumblings from customers in these industries who were growing tired of bearing the monetary and environmental costs associated with wax box disposal. Mountaire saw change coming and wanted to get ahead of the curve. They scoured the packaging industry in hopes of finding a recyclable, wax replacement box that would provide them with the level of performance that they required. They found that it didn’t exist. They decided to join forces with Interstate Container, a leading corrugated packaging manufacturer in the U.S., to develop a recyclable, wax replacement box that would meet the demands of the poultry supply chain.
There were years of testing and trials with several setbacks but Interstate Container and Mountaire were relentless in their pursuit of a viable wax replacement solution. In 2010, Greencoat® was deemed a success. Mountaire transitioned their boxes from wax to Greencoat® and now send Greencoat® all over the world — Africa, the Mideast, China, etc. — and the boxes don’t fail. Greencoat® has revolutionized packaging in the poultry industry and has become the industry standard. Those early grumblings from retail and restaurant customers about the monetary and environmental costs associated with wax disposal have turned into full-fledged Sustainability Departments with rigid vendor requirements. When they hear Greencoat® is being used to deliver product, it helps to seal the deal. They know Greencoat® performs and can be recycled.
Today, Greencoat® has completely changed the way cold and wet products are packed and shipped. It's now being successfully used in the poultry, produce and seafood industries. Companies that switch to Greencoat® never go back to wax because it provides the same strength and performance as wax coated boxes, but is 100% recyclable and repulpable, which saves money and is significantly better for the environment.
And that’s just the beginning. Demand for wax has declined, landfill costs are down as are carbon emissions. As more organizations adopt Greencoat® for packing their products, the environmental impact and cost savings will only continue to grow.